Paul Zak Service:The Science of Persuasion Carnegie-Mellon University

Carnegie-Mellon University

and sound are often the weakest links

productivity and communication strategies to organizations like Novo Nordisk

where she was the vice president/general manager of brand and strategy and garnered major corporate awards

Paul Zak Service:The Science of Persuasion Carnegie-Mellon UniversityDr. Paul J. Zak is University Professor at Claremont Graduate University and is in the top 0. 3% of most cited scientists. Pauls two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book, Immersion: The Science of the Extraordinary and the Source of Happiness, identifies the neurologic signature of the extraordinary and tells readers how to create such experiences and