Luft Biba - Red Car product_label_Set_Of_24 The brand's textiles and clothing

The brand's textiles and clothing collections use indigenous Indian handloom techniques to create full-bodied and characterful woven pieces

were likewise inspired by his extensive personal collection of folk art

For this reason

Following the idea of intuitive drawing

Luft Biba - Red Car product_label_Set_Of_24 The brand's textiles and clothingLuft was inspired by a very chic 1985 Porsche 911 Carrera 3. 2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap around Targa band which seemed to be the way to go. So, we put all our balls on